ABOUT LEMÖNPLET

LEMÖNPLET is a contemporary fashion label by designer Choyo Joo.
Feminine silhouettes, rich texture, and a free sense of volume and detail shape a design language that is entirely its own.
The name LEMÖNPLET began with a tree Choyo Joo once imagined — one carrying good energy, like water of life, filling anyone who stood near it with happiness. She wanted her clothes to hold the same quality: a piece that makes the person wearing it a little happier, a little more confident, and lets the beauty and energy already within them come through naturally. That intention is held in the name LEMÖNPLET.
The first collection was designed in Paris and introduced in New York in 2017. Since then, the label has grown through customers, department stores, and retail experience across Europe, Japan, and Korea. Founder & Creative Director Choyo Joo now designs from Paris, moving between Seoul and Tokyo.
Born in Seoul, she worked as a stylist in Tokyo, studied Haute Couture at ESMOD Paris, and in 2012 founded CHOYO, a semi-couture womenswear and real fur label. Working with fur directly across Paris, Italy, and Seoul gave her a hands-on sense of touch, pile, volume, color, and finish in each place — the perspective that now shapes how LEMÖNPLET sees faux fur, not as a substitute material, but as a fashion fabric in its own right.
The brand's signature faux fur outerwear is LEMÖNPLET's clearest expression of that perspective. The same sensibility carries through knitwear, dresses, skirts and trousers, bags and accessories — each finding its place within one season, one story.
Feminine · Textural · Expressive.
The place and the story change every season. The design language continues.

Faux Fur gives LEMÖNPLET its signature.
Fashion gives LEMÖNPLET room to evolve.